Partners for Business Case Competition

The business case competition is a core component of the Fundamentals of Marketing course. It is a practical, hands-on project where students are challenged to apply the marketing concepts and tools they have learned to solve a real-world business challenge presented by a partner company. This competition allows students to design and successfully implement a marketing strategy, which is a key learning outcome of the course.

Partner companies can present specific challenges for students to solve. Based on past examples, these challenges can include:

• Developing a sustainable marketing strategy to achieve a specific growth target, such as a 20% increase in customer growth within 12 months.

• Creating a go-to-market strategy designed to enhance brand awareness among customers and stakeholders.

• Defining a new marketing challenge for students to tackle, as is the case with Metallyze.

Currently in the works..