Partners for Business Case Competition
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The business case competition is a core component of the Fundamentals of Marketing course. It is a practical, hands-on project where students are challenged to apply the marketing concepts and tools they have learned to solve a real-world business challenge presented by a partner company. This competition allows students to design and successfully implement a marketing strategy, which is a key learning outcome of the course.
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Partner companies can present specific challenges for students to solve. Based on past examples, these challenges can include:
Developing a sustainable marketing strategy to achieve a specific growth target, such as a 20% increase in customer growth within 12 months.
Creating a go-to-market strategy designed to enhance brand awareness among customers and stakeholders.
Defining a new marketing challenge for students to tackle, as is the case with Metallyze.
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Currently in the works..